This class project and case study of Celestial Seasonings consisted of creating a dieline of a new tea flavor that was consistent with the existing branding. I chose to hand illustrate the main package image in muted tones to mimic the illustrations commonly found on Celestial Seasonings products. Because the new flavor was Thai Cocoa Chai, I incorporated a cocao pod and Thailand architecture.

To better integrate the packaging design, I created artwork for the individual tea bags as well as a promotional mug that could be used in advertisements or as a standard product sold to consumers.

Skills
Branding, Identity, Packaging Design, Technical Illustration