While employed as the IT Administrator at Christian Academy Schools, I was responsible for creating and managing the school's social media posts. At the time of my onboarding, there was no posting schedule or media goal. After meeting with the administrative team, I helped determine a media strategy and posting routine for the school.

The social media plan that was created had two goals: entice new families to enroll at the school and continue to maintain communication with current families. To accomplish this, social posts included a mix of graphics and student photos that both displayed student activities and school involvement in the community. These post would then reach and attract potential new students while informing current families of the school's events.

Skills
Advertising, Social Media Management